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Satisfaction levels amongst customers of not-for-profit credit unions overwhelmingly positive

March 14, 2018

In our most recent Dragonsavers member survey 100% of the respondents said that they would be recommend a friend or family members.  This was echoed in a new UK wide report by the Financial Inclusion Centre looking at the attitudes and behaviours of existing credit union members found significant approval for the services offered by these local financial cooperatives.

In the largest ever survey of credit union members that spoke to over 12,500 users in 29 different credit unions across the country, found that 81% of members said they were extremely satisfied or very satisfied with their credit union, while 84% said they would recommend a friend or family member.  It also showed that members felt the services provided by the credit unions were good value and offered a positive customer service experience. To set this in context, a recent Which? survey found that mainstream banks average overall customer satisfaction score was only 68%.

The research also demonstrates just how important the broad range of financial services being delivered by these not-for-profit financial providers are, with the majority of respondents using their credit union as an affordable and fair source of borrowing – giving them an invaluable alternative to high-cost credit such as payday loans, rent-to-own firms and door-step lenders.

Christina Stoneman, General Manager at Dragonsavers, said:

Dragonsavers in continually looking to improve our customer experience and add value to our membership.  We’re only here because local people use their accounts and the more we can do to support a thriving community the better”

Credit union members are also shown to score well compared to the general population on a range of financial capability measures, saying they feel they have their finances under control and are confident in dealing with money matters.

Dragonsavers, based in Treorchy is one of 442 credit unions across the UK with a combined figure of just over 1.5million members accessing a range of saving accounts, affordable loans and other financial services.

The membership survey was undertaken as part of the wider Barclays Credit Union Programme that will have invested £1 million over four years to support the expansion of the credit union sector to improve its effectiveness and sustainability and reach more financially excluded households.

Mick McAteer, Co-Director of Financial Inclusion Centre, said:

“These results are very encouraging and go to show that credit unions are highly regarded by those that use them, with higher satisfaction rates than mainstream banks.

“We look forward to continue working on growing the credit union sector so that more households across the country have access to affordable credit alternatives in the future.”

“The findings show that credit unions are not simply used as a safe place for savings, with the majority of respondents making use of affordable loans offered by their credit union. With the current pressures on household finance, it’s important to support people in making the most of their finances, and credit unions have demonstrated their positive contribution to this.”

For more information on Dragonsavers visit email or call 01443777043